A celebrity touts the miraculous “fountain of youth” properties of an expensive face cream. A pop-up ad claims that “plastic surgeons don’t want you to know about this product that would put them out of business”! Dramatic before-and-after photos in the back of a gossip magazine show an elderly woman with a face of wrinkles, followed by a doctored “after” image with nary a line!
The U.S. Food and Drug Administration (FDA) recently warned a number of cosmetics companies that their marketing and advertising had crossed the line when making “anti-aging” claims. According to the FDA, these cosmetics makers claim their products can regenerate cells, boost the activity of genes and increase collagen and elastin in the skin. Said Dr. Linda Katz, director of the FDA’s Office of Cosmetics and Colors, “Consumers need to know that these drug claims have not been proven to the FDA when they are making a decision to purchase one of these products.”
Dr. Katz reported that the FDA has seen a huge growth in the number of products making these claims. Anyone who watches late-night TV, goes on the internet or riffles through the back pages of a magazine knows what she’s talking about. She says that if makers of a skin care product claim their lotion or supplement can “turn back the biological clock,” consumers should remember the old saying: “If a product seems too good to be true, it probably is.”
That doesn’t mean that there’s nothing we can do to keep our skin as healthy as possible as we grow older. Though the appearance of our skin as we grow older comes, to an extent, from the genes we’re born with, many important lifestyle choices can keep our skin healthy looking:
If you have questions about your skin, talk to a dermatologist. These specialists can recommend products and procedures that improve the appearance and comfort of our skin as we grow older. Taking care of our whole body is the key to healthy-looking skin: It seems that beauty really isn’t skin deep!